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Analytics

Understand how users engage with your changelog using built-in analytics or third-party tools.

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Built-in analytics

updates.page tracks basic metrics automatically:

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Available metrics

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Viewing reports

Go to Reports in your dashboard to see your analytics.
  • Filter by date range (24h, 7d, 30d, 90d, or custom)
  • See trends over time
  • Identify your most popular posts
Built-in analytics are privacy-friendly — we don’t track personal information or use third-party cookies.

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Google Analytics

Add Google Analytics for detailed tracking:
1

Get your Measurement ID

In Google Analytics, go to Admin → Data Streams → Web and copy your Measurement ID (starts with G-).
2

Add to updates.page

Go to Settings → Portal → Analytics & SEO and paste your Measurement ID in the Google Analytics field.
3

Verify

Visit your portal and check Google Analytics Real-Time to confirm data is being received.

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What’s tracked

With Google Analytics enabled, you’ll see:
  • Detailed page views and sessions
  • User demographics and location
  • Traffic sources
  • User behavior flow
  • Custom events (if configured)

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Fathom Analytics

Prefer privacy-focused analytics? We support Fathom:
  1. Get your Site ID from Fathom
  2. Go to Settings → Portal → Analytics & SEO
  3. Paste your Site ID in the Fathom field
Fathom is GDPR-compliant and doesn’t require cookie consent banners.

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Tracking embed views

Embed views are tracked separately. When users view posts through your embedded posts panel:
  • Views are counted in your reports
  • Attributed to the “embed” source
  • Visible in the Reports dashboard

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Understanding your data

Check the Top Posts section in Reports. Consider what made these successful — topic, title, timing, or promotion.
Look at your Views over time chart to identify patterns. Publish when your audience is most active.
If views are low, try:
  • Linking from your app/website
  • Sharing on social media
  • Adding an embed to your app
  • Sending email notifications