> ## Documentation Index
> Fetch the complete documentation index at: https://docs.updates.page/llms.txt
> Use this file to discover all available pages before exploring further.

# Analytics

> Track your changelog performance

# Analytics

Understand how users engage with your changelog using built-in analytics or third-party tools.

## Built-in analytics

updates.page tracks basic metrics automatically:

### Available metrics

| Metric              | Description                      |
| ------------------- | -------------------------------- |
| **Total views**     | Page views across your portal    |
| **Unique visitors** | Distinct visitors (cookie-based) |
| **Views over time** | Daily view trends                |
| **Top posts**       | Most-viewed posts                |

### Viewing reports

Go to **Reports** in your dashboard to see your analytics.

* Filter by date range (24h, 7d, 30d, 90d, or custom)
* See trends over time
* Identify your most popular posts

<Note>
  Built-in analytics are privacy-friendly — we don't track personal information or use third-party cookies.
</Note>

## Google Analytics

Add Google Analytics for detailed tracking:

<Steps>
  <Step title="Get your Measurement ID">
    In Google Analytics, go to **Admin → Data Streams → Web** and copy your Measurement ID (starts with `G-`).
  </Step>

  <Step title="Add to updates.page">
    Go to **Settings → Portal → Analytics & SEO** and paste your Measurement ID in the Google Analytics field.
  </Step>

  <Step title="Verify">
    Visit your portal and check Google Analytics Real-Time to confirm data is being received.
  </Step>
</Steps>

### What's tracked

With Google Analytics enabled, you'll see:

* Detailed page views and sessions
* User demographics and location
* Traffic sources
* User behavior flow
* Custom events (if configured)

## Fathom Analytics

Prefer privacy-focused analytics? We support [Fathom](https://usefathom.com):

1. Get your **Site ID** from Fathom
2. Go to **Settings → Portal → Analytics & SEO**
3. Paste your Site ID in the Fathom field

<Tip>
  Fathom is GDPR-compliant and doesn't require cookie consent banners.
</Tip>

## Tracking embed views

Embed views are tracked separately. When users view posts through your embedded posts panel:

* Views are counted in your reports
* Attributed to the "embed" source
* Visible in the Reports dashboard

## Understanding your data

<AccordionGroup>
  <Accordion title="Which posts perform best?">
    Check the **Top Posts** section in Reports. Consider what made these successful — topic, title, timing, or promotion.
  </Accordion>

  <Accordion title="When should I publish?">
    Look at your **Views over time** chart to identify patterns. Publish when your audience is most active.
  </Accordion>

  <Accordion title="Is my changelog getting traffic?">
    If views are low, try:

    * Linking from your app/website
    * Sharing on social media
    * Adding an [embed](/embeds/overview) to your app
    * Sending email notifications
  </Accordion>
</AccordionGroup>